Analysis Organizational on Google Plus

It is a model we have been using for almost 12 years,
It is applied to an organization it enables us to shifts see how to small,changes and and  in any of the quadrants lead to changes in all the other areas.

Using this in Google+

That model works across any organization but I will contextualize it for most of the Plus Your Business as you all tend to know and love Google+

Each of the four quadrants could be seen as the following...

1) Mind - this is the emotional state, and the occurrences in mind when e.g. we see visually stimulating content like...cat gifs (you know I always use that as an example)

2) Behavior - this is what behavior a person takes, including their navigation around the platform

3) Culture - including sub-cultures, is about the mapping of shared understanding, meaning and language. The people make the place i.e. community

4) Systems - this is the actual tech itself, and in relation to Google+ extends across all products and services creating a huge technological eco-system

We Can How To apply this one?

Here are a selection of ways I tend to "have this running" in the back of my mind when I am working with clients on Google+

So, that process enables mapping of an individual within their own community, based on the context of a system in Google+

Looking at another example, when there is a change to the many system.
When the system changes, the whole dynamic on Google+ alters - sometimes a small amount, sometimes dramatically.

With the release of 'pinnable' or 'sticky posts on Google+ community moderators can 'pin' content to the top of the community.
This means the stream, when other people post, now flows below that post.
This is significant as you can now direct attention when people arrive/re-enter a community as this is now the first 'thing' that is seen.
With the PYB community we have been tracking engagement on the click through for the links in that community (using a URL shorten-er to do so).

The same will apply with all changes, and one notable change was the +1/recommend feature that rolled out last year.
Haven't heard of it? Well, unless you know how it works, you won't know how to take advantage of it.

Knowing this change in system will affect behavior enables you to take a 'best guess' at what could happen, and in turn make the most of the opportunity leading to increased engagement with community members, as well as people following your Page or Profile.

Also, there are cultural waves as different times of the day, week and year. Trends and meme days are all shared cultural experiences reflected back into the technology through the visual display of content flowing around Google+, and trending topics arising and falling over the time. Being able to understand these waves, and even influence their arising and falling away is all part of understanding how we all influence people with our own behaviors. It is a dance, a giant dance as we come together on shared theme, topics, conversations and events.

A final example

Just look at the change on Google+ since people now show their 'views' for content on Profiles and Pages. If you want to watch a change in system altering behavior, culture and how people are feeling and what they are thinking  (both 'mind') then look no further.